Martin Rostan
Executive Director, EtherCAT Technology Group

Martin Rostan studied aerospace engineering in Germany and in the United Kingdom and received his diploma degree in 1992. Subsequently he managed the international research project that developed the initial CANopen technology. From 1996 until 1998 he was marketing manager and authorized officer at Selectron. Since 1998 he is with Beckhoff, first as senior product manager for Ethernet and fieldbus systems and since 2006 as head of technology marketing. Martin serves the fieldbus community in various committees: he is the executive director of the EtherCAT Technology Group, chairs the CANopen groups inside CAN in Automation and represents Beckhoff in ODVA and in several conference program committees. He also is technical expert in ISO and IEC standardization committees for industrial communication. With publications in magazines, text books, conferences and symposia he contributes to the dissemination of fieldbus and Ethernet technologies.

Azran Ashraf
Beckhoff Automation

Azran Ashraf is a Technical Sales Engineer with a background in Electronics and Instrumentation. He brings over five years of experience in technical sales for Automation across various industries. He excels at understanding client needs, working closely with them to address specific requirements and challenges, and providing comprehensive technical support throughout the sales process. By leveraging his in-depth knowledge, Azran collaborates with engineering teams to develop cutting-edge automation solutions that enhance productivity and optimize operations. Azran stays ahead of industry trends and technological advancements, ensuring his clients receive the latest and most effective solutions.

Hazem Assar
Beckhoff Automation

Hazem Assar is a Technical Sales Specialist with over 10 years of experience in Automation systems, process industries, and renewable. He specializes in developing digital strategies that optimize operations, reduces costs, and improve safety, and he has a deep understanding of PLC programming, HMI design, and SCADA systems. Hazem works closely with clients to understand their needs and develop customized solutions.

Abdalrahman Khaled
Control Expertise

Abdalrahman Khaled is a mechatronics engineer with two years of hands-on experience specializing in automation. He graduated from the University of Wollongong in Malaysia, where he developed a solid foundation in robotics, control systems, and integrated mechanical and electronic systems. In his current role, he has successfully led several projects, including the development of automated assembly lines and the integration of advanced robotic systems, which resulted in a 15% increase in production efficiency. His expertise in programming, system integration, and troubleshooting has been critical in delivering high-quality solutions that meet and exceed client expectations.

Nidal Fathi Allababidi
IS4IS, Nidal Group

Nidal Fathi Allababidi is the Chairman of Nidal Group, a leading conglomerate based in Jubail, Saudi Arabia, with operations in construction, maintenance, and the trading of industrial equipment and materials. Nidal’s career began at Saudi Aramco, where he held key roles in SAP consulting, IT management, and records systems, driving significant innovations within the company. He has completed executive education at Harvard Business School and MIT and holds a degree in Systems and Industrial Engineering from the University of Arizona. Nidal’s leadership and contributions have been recognized with multiple awards, including the SAP Basis Performance Award from Saudi Aramco.